In this SEO case study, we are sharing a process for one of Groot Design client, as how did we increased their website organic traffic by 50% in just 6 months.

A technology company was having problem with their online strategy. They were not getting the expected traffic, and It was very clear that current SEO strategy was not working for them the way they wanted it to. They had to do something about it, so they approached Groot Design.

After a fundamental study of the problem, we came up with strategies that they believed would help to increase website traffic. Some of the strategies included:

1. Improve the website content – By increasing website content to meet the requirements for effective search engine optimization was key. Unique and high quality content with relevant keywords helped them to stand out from the crowd of other tourism sites.

2. Extensive keyword research – effective keywords to put the website on the map also needed to be considered. Groot understood this, which made it easier to design other aspects of the SEO strategy.

3. Backlinks Creation: 3000+ high PR backlinks had played a crucial role in increasing website traffic.

4. Focused on referral traffic: Company had a very good social media reach, through which referral traffic got increased by promoting blog content and product information.


After a successful execution of the new strategies, there was an increase in the number of visitors per day and consequently increased brand awareness. This had the effect of increasing the number of potential customers who were willing to use the services of our client. Actually the number of visitors per day rose by over 50%. These strategies not only increased the number of visitors per day, it also increased the number of visitors who returned the website. The regular visits could be attributed to the strategically chosen keywords.

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